Tuesday, June 10, 2008

Geoffrey S. Gulinson Website Completed

We have completed the Denver personal injury attorney site for Geoffrey S. Gulinson and Associates, P.C. Geoff had a really interesting challenge for us. In addition to his law firm's website, he also wanted to create a searchable database of Colorado resources his injury clients could use to find assistance while they went through litigation. Some of these resources included rental assistance, medical providers, food, shelter, and resources for injury victims with children (such as Toys for Tots and Coats for Kids). To do this we created a database using MySQL and wrote code to retrieve topic, county, and city specific information with PHP. The end result is an easy to navigate resource for those needing assistance in Colorado. We applaud Geoff for his dedication in helping his clients in as many aspects as possible. It is already apparent that this community resource is a valuable tool.

Wednesday, May 07, 2008

Valet Ticket Advertising

We just launched a new website for valet ticket advertising company ValetAds. Valet ticket advertising reaches the educated and affluent where they dine, shop, and play. Valet ticket advertising also cuts through the clutter often found in tradional advertising. If you are looking for a new way to reach the educated and affluent, please visit ValetAds.com.

Thursday, March 27, 2008

Video Settlement Brochures

Video Settlement Brochures
We have just launched a new Law Father website related to Video Settlement Brochures. Please contact LawFather.net to learn more about their legal marketing services.

Thursday, March 13, 2008

Marketing to an Older Demographic

The US Census Bureau predicts that by 2010 13.1 percent of the population will be 65 years old or older. North America’s is the second largest population of that composition, next to Europe. Demographers examining age-structure note that a population is considered old if more than 10% of its composition is made up by those who are 65 or older. By these standards it is obvious that the US population is aging, and quickly. 14.1 percent will be 65+ by 2020 and a whopping 17 percent by 2030! This means that by 2030 over 1 in every 6 people in the United States will be 65 or older. It is estimated that the 65+ population will start to decline after 2030, but not nearly as fast as it rose. This means the issue of an older population (who may or may not be reliant on the younger population) will be one we will all be facing for some time to come.

This "coming of age" presents some interesting challenges for marketers. Economists note a number of financial concerns related to this growing older population. Among them is the fact that if money continues to flow the way it is currently, with fewer and fewer young people emphasizing saving over consumption in their lives, a majority of the country's wealth will belong to the 65+ demographic in the next 10 to 20 years. With that being said it seems obvious that the importance of establishing emotional and sustainable relationships with baby boomers now may be the ticket to growth in the future. Also of extreme importance for companies and marketers will be staying keen to the needs of this population as it evolves and grows older. If your business model sells kitchen faucets to fresh out of grad school DINKs (dual income no kids), you may also want to add a line of easy in/out tubs if you want to see your business continue to grow 10 years down the road.

Kiel, Trueax and Gold, LLC Website

We have launched the Colorado Workers Compensation legal website for the law firm of Kiel, Trueax and Gold, LLC in Greenwood Village, CO.

Monday, February 04, 2008

Attorney David Chase Website

We are pleased to announce the launch of Securities Fraud Defense Attorney David Chase's website. Mr. Chase is working with Law Father on a series of legal websites that demonstrate the specialized areas of his securities fraud practice. Visit Attorney David at http://www.securitiesfrauddefense.net/.

Friday, January 04, 2008

House Candidate Tom Russell Website

Luther Media is excited to announce the launch of Colorado House District 6 Candidate Tom Russell's website http://www.votetomrussell.com/. Please take note of the custom video media center. Luther Media has added web video to our offerings, including 1080i high-definition shooting and production.